The fallout form the credit crisis has caused companies to shift their investor relations strategies and increase communications with analysts and investors, according to The Bank of New York Mellon.

However, it found Asia Pacific businesses are taking a contrarian stance, with messages less pronounced towards addressing credit issues, and more focused on messages around sustainability.

Michael Cole-Fontayn, chief executive of The Bank of New York Mellon's Depositary Receipt Scheme, said: "While there is a positive correlation between a company's size and its IR practices, in light of recent events in the capital markets, companies appear to have a regional bias towards communications, regardless of their market cap. For example, one of the factors influencing the Asia Pacific region to focus on sustainability could be the reliance of developing nations on industrialisation and the need to attract foreign investment."